Globally WeWOOD collaborates with Trees For The Future, Treedom and American Forests to plant a tree for every timepiece purchased. Our goal is to help restore Mother Nature, one watch at a time, by planting a tree for every watch bought. Since 2011, WeWOOD has planted 420,000 trees with its partners and sets challenging target for 2017 and beyond. One such challenge is our goal of planting 1 million trees by 2020. Keeping forests healthy and happy keeps us healthy and happy, and we like to keep this reminder on our wrists.